“Brand Aware” explores the data-driven digital ad ecosystem from the marketer’s point of view. Today’s column is written by Madelyn Mills, director of marketing platforms and analytics at Providence ...

Many leaders misunderstand how to use data insights to drive their business, sometimes to disastrous effect. Nearly every action we take during our personal and professional life generates data, to be ...

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jonathan Cohen, principal brand analyst at ...

The role of the data analyst has evolved. At one point the data analyst’s job was pretty straightforward: Give the business data. From there, data analysts were told to present the findings in a ...

Having worked in various finance leadership roles in the technology industry both in Fortune 500 companies and in startups for almost a decade, there are few things I appreciate more than the value of ...

From AI-powered cocktail pairings to poop-tracking algorithms, The Drum Awards for Marketing winners show how a single data point can unlock big ideas. Here are lessons marketers can borrow for their ...

What could be worse than a major data breach involving millions of records that occurs at a well-known global company affecting millions of personal records? Answer: a cover-up of the entire incident.

“In the future, the number of relevant data will grow, just like their availability in real time, their granularity and accessibility, but we will be able to exploit very little of the data potential ...

If you think your computers and protected health information are being properly destroyed because you've hired a specialized company to do the job, well, think again. See Also: AI Impersonation Is the ...