Integral Ad Science (IAS), a leading global platform that connects AI-powered media quality to real business outcomes, today ...

LOS ANGELES, March 18, 2025 /PRNewswire/ -- Cineverse (Nasdaq: CNVS), a next-generation entertainment studio, today announced its strategic partnership with global advertising technology leader The ...

While an integral component of the AdTech industry, ad ops remains a rather confusing term. If you try to google it, you will find an entire set of definitions, some of which may be quite dissimilar.

Adam Heimlich explains how AI can shift ad tech from chasing clicks to optimizing media spend around verified business ...

Media Consulting Group (MCG), a global leader in programmatic supply management and optimization, today announced a strategic ...

Programmatic advertising has revolutionized how brands do digital marketing by simplifying and automating the ad-buying and placement process. Advertisers can enhance campaign performance and ROI by ...

SWYM.ai, the AI decisioning platform helping brands and agencies optimize media supply before the bid, today announced a new cross-SSP bidstream access solution that enables buyers to deploy ...

Seven years ago, some people believed targeting on connected TV (CTV) wouldn’t be possible without cookies. Fast-forward to today, and cookieless CTV targeting is not only possible but commonplace. We ...

WPP Media, Butler/Till, MiQ and others today announced they are working with supply-side platform PubMatic to launch its new agentic operating system designed to drive autonomous, agent-to-agent ...

Affiliate marketing is credited for its measurability and performance, especially as it continues to mature. Yet many programs still prioritize short-term conversion metrics over the complexity of ...

When we think about sustainability, it's all too easy to get caught up in the usual suspects like plastic bags and electric cars. But let's not forget the digital world—it has its own carbon footprint ...